Beth Cataldo
San Francisco, CA 94118


PROFESSIONAL EXPERIENCE:

Co-ordinator, Multimedia Department, City College, San Francisco, CA
January 2003-present
Manage the multimedia department at City College of San Francisco. Work with instructors to critique current and create new curriculum. Oversee multimedia labs. Counsel students on course and certificate choices.

Multimedia Instructor, City College, San Francisco, CA
January 2001-present
Teach multimedia classes, including Multimedia Process and Production, Multimedia Skills and Careers, and Team Production at City College. Also teach HTML I and II at Center for Electronic Art. Design course materials for lecture and labs. Develop tests and assignments to measure the effectiveness of my teaching methods. Teach grant-sponsored class to Mission High seniors as a part of Mission Accomplished School-to-Career initiative.

Internet consultant, San Francisco, CA
November 1999-March 2001

Consult with Web sites on business plans, mission statements, content plans, short- and long-term strategy and art, technology and production direction. Implement redesigns for Web sites and print publications. Create staffing plans, including hiring and managing content producers and art/production teams. Set editorial direction and voice. Negotiate contracts and determine production process with content partners.

San Francisco Sidewalk, Microsoft, San Francisco, CA
Executive Producer, November 1996-November 1999

Launched local arts and entertainment guide in October 1997. Hired and supervised editorial and art/production staffs. Set editorial direction and voice. Determined content and production process while working with a national team of producers and product developers. Communicated and negotiated with Sidewalk Redmond team members on editorial, design and licensing. Drove Sidewalk editorial mission at the city level. Represented interests in dealing with local content and business partners. Analyzed competition and usage data to shape product.

Consumer Media Group, Ziff-Davis Publishing, San Francisco, CA
Executive Editor, Electronic Publishing, November 1995-November 1996

Managed electronic publishing for "Computer Life" and "Computer Gaming World" magazines. Managed editorial content on Internet, America Online and CompuServe sites. Managed monthly interactive CD-ROMs for "Computer Gaming World." Developed and edited monthly supplemental print publications for "Computer Life." Managed producers, editors, designers and freelance writers. Produced editorial and art content -- including feature and news articles, online contests, polls, chats and marketing promotions -- on all platforms.

Computer Life magazine, Ziff-Davis Publishing, San Francisco, CA
Managing Editor, March 1994-November 1995

Key player in core start-up team for consumer technology magazine. Developed and determined content, including monthly magazine editorial line-ups. Created monthly editorial and production procedures, managing annual budget for production and copy departments, and making crucial decisions in a fast-paced, high-pressure environment. Wrote and edited news, reviews and features. Directed production of bimonthly CD-ROM version of the magazine. Coordinated material for online site.

Electronic Entertainment magazine, International Data Group, San Mateo, CA
Managing Editor, July 1993-February 1994

Managed the launch of a national multimedia magazine. Maintained editorial and production deadlines while enforcing clear and accurate editorial standards. Determined content and created procedures for editorial and production departments. Supervised art, production and copy departments. Wrote and edited articles about all aspects of multimedia.

PC/Computing magazine, Ziff-Davis Publishing, Foster City, CA
Managing Editor, January 1993-June 1993

Responsible for clear and accurate editorial while managing this national magazine for computing professionals. Supervised production and copy departments.
Assistant Managing Editor, December 1991-January 1993
Researched, wrote and edited articles for spelling, grammar, style and technical clarity. Determined and enforced editorial and production deadlines. Managed equipment budget and created procedures and documentation for production system. Designed and coordinated computer training.
Electronic Publishing Manager, June 1990-December 1991
Coordinated tight editorial and production deadlines. Managed art and production departments. Supervised PC-and-Mac-integrated electronic production environment.
Composition Manager, May 1989-June 1990
Installed electronic publishing system for start-up magazine. Established procedures and standards for monthly workflow.

Inc. magazine, Boston, MA
Editorial Production Manager, May 1988-May 1989
Coordinated and managed monthly editorial production.

High Technology Business magazine, Boston, MA
Editorial Production Manager, February 1987-May 1988
Coordinated and managed monthly editorial production at national monthly business magazine.

RELATED EXPERIENCE:

Awards and Screenings:
Ray Bandar: A Life with Skulls
Screenings
•San Francisco Ocean Film Festival, January 2007
•Bay Model Museum, February 2007
•SeaFlow, March 2007
•The Randall Museum, March 2007
Award
Best of Festival Award - Documentary, Berkeley Film and Video Festival

Rules of Attraction

Screenings
•San Francisco Ocean Film Festival, January 2005
•California State Fair wildlife exhibit, August- September 2005
Award

Best of Festival Award - Documentary, Berkeley Film and Video Festival

Publishing Awards

•1998 Best of the Bay (Sidewalk.com) The Bay Guardian
•1998 Distinctive Merit Award (Sidewalk.com) The Art Directors Club 77th Annual Awards

Speaking Engagements and Exhibits:
•Multimedia evangelist, school-to-career panel, San Francisco public high schools, Spring 2001
•"Web Publishers' Secret Weapons," Seybold San Francisco, September 1998
•"Building Collaborative Internet Teams," Seybold San Francisco, September 1998
•"Hauntings," Place Pigalle, art exhibit of my web site about haunted sites in San Francisco, October 1998
•"Envisioning the Digital Future," Film Arts Foundation, June 1996
•"The Best and Worst of the Web," Software Publisher's Association, January 1996
•"Case Studies: Magazines," Seybold San Francisco, September 1992
•Broadcast speaker: Spoke about the Internet, local entertainment guides and other electronic entertainment on several radio and television shows.

Other Interests:
•Freelance writer, editor, photographer and filmmaker: 1987-present
•Urban Arts Projects, Boston, MA, 1987-1991: Founded and directed organization dedicated to the production and screening of alternative films and videos.
•Studied Spanish, French, Arabic and Chinese